Back to work / Case 03  ·  Real estate

The Majors Group

A symbol of its own for a residential and commercial real estate firm.

Industry
Real estate
Location
Washington, D. C.
Scope
Identity, stationery, merchandise and outdoor advertising
The Majors Group
/ 01  The challenge

A brand as memorable as a great home.

The Majors Group buys and sells residential and commercial property in Washington, D.C. Its previous logo was text only: elegant, but hard to remember.

We created a symbol that joins the M in Majors with the shape of a property. It works on its own, on a T-shirt or on a billboard, and it is recognized instantly.

/ 02  Before and after

The logo, before and after.

The Majors Group
Before
The Majors Group
After
/ 03  The system

A system, not just a logo.

The Majors Group
The Majors Group
The Majors Group
The Majors Group
/ 04  Out in the world

The brand, at work.

The Majors Group
The Majors Group
The Majors Group
The Majors Group
The Majors Group
The Majors Group
The Majors Group
The Majors Group
The Majors Group
The Majors Group
/ 05  The result

From a name to a brand with a symbol.

01

A symbol of its own

The M and the property in a single, memorable shape.

02

A clear system

Red, black and gray, with versions for every use.

03

Ready to advertise

Billboards, subway, bus shelters and magazines with one voice.

Next case

Exonvest

/ Next step

Your business has made the leap. Now let it show.

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