An energetic brand for a car wash that cares about every detail.
Washen wanted to convey trust and quality without losing warmth or energy. Before drawing anything, we defined how the brand should feel: trustworthy, approachable, professional and modern.
The result is an agile W, a yellow you can spot from the street and a voice of its own: Care with passion.
A W and a yellow you recognize from the street and on every car.
Storefront, vans, uniforms and app speak the same visual language.
Animated logo and video pieces ready for social.